The Extent of Effectiveness of Strategic Decision-Making Among the Selected Small and Medium Enterprises (SMEs) in Cabuyao, Laguna’s Public Market
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Author/s: Lusterio, Joyce Ethel G., Hespayo, Honey Grace M., Mendoza, Jess Angelo, Monzaga, Cristine Joy, Paliza, Richmond M., Carurucan, Danalyn B., Ibale, Lovely E., Sarabia, Charmine O. |
This study explores how small and medium enterprises (SMEs) in Cabuyao, Laguna’s public market make strategic decisions and how these decisions impact their business success. In the Philippines, SMEs are vital for economic growth, providing jobs, innovation, and economic stability, but many struggle with issues like limited access to funding, fluctuating market opportunities, and gaps in decision-making skills.
This research specifically examines how strategic decision-making (SDM) affects core performance indicators such as revenue growth, market share, and customer satisfaction, with data collected from 30 SMEs through structured surveys. Our findings highlight that SMEs with well-defined decision-making processes see notable improvements in key areas like market share and customer satisfaction. Many of these businesses engage regularly in strategic planning, adapting their approaches to manage market changes, though the ability to adjust quickly still varies.
Despite this, the study shows that even small improvements in strategic planning help SMEs become more competitive and resilient in the face of challenges. By providing insights into the role of effective SDM in sustaining SME growth, this research offers recommendations for SMEs to strengthen their decision-making frameworks. These insights aim to support local business owners in fostering growth and adaptability, contributing to a stronger, more resilient business environment in Cabuyao and similar markets.