Vegetable Glut: Optimizing Online Marketing for Surplus Vegetables
Author/s: Minerva D. Ferranco, Ma. Lara Jhane Teope Roxas |
This study addresses the pressing issue of a vegetable glut in the Philippines, which leads to significant food wastage within the agricultural sector. By exploring the potential of digital marketing techniques, the research aims to provide effective solutions to mitigate this problem. The study evaluates the effectiveness of various online marketing strategies, including social media campaigns, targeted advertising, and digital platforms, in reducing vegetable surplus. Through qualitative assessments, the research offers insights into how online marketing can better connect farmers directly with consumers, thereby promoting sustainability and minimizing food waste. The findings aim to guide the enhancement of online marketing strategies, ultimately contributing to a more efficient and sustainable agricultural ecosystem.